In today's politics, all public official have their own agenda. A political agenda are the issues that attract the serious attention of public officials and other people actually involved in politics at any given point in time.
Through TV and other media ads, officials can broadcast their agenda with their own spin and telling the public exactly what they want to hear. This can range from a news story on the conflict in Syria to the campaign mud-slinging of a presidential election. The news media can take a story and create a general public opinion, the importance of the media in today's political climate cannot be understated.
In the past several decades, the trend has become that young people do not follow world news or politics. While older people continue to regularly follow the world news and what's happening in the world. This trend has continued into present day media.
In today's culture, using the news is a different way for the president to get his point to all voters because young people just don't follow the news. If the president wants to stay relevant to his younger voter, he needs to embrace new technology like email, twitter and Facebook as a way of reaching out to the mass demographic.
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